I was reading Srinidhi Hande’s blog a few days back. He is India’s one of the most profilic blogger, but the main reason for me to read his blog is that he is a Satyamite. He has written one blog on Big Bazaar and other which gives a word of caution while shopping at retail outlets like Big Bazaar.
It states that retail outlets like Big Bazaar display attractive offers on the shelves, however the same discount is not reflected in the bills since the billing software is not modified accordingly.
On Saturday (12 April) Manmit, Mukul and myself shopped at Big Bazaar. Manmit was looking for Maggi Cup (thats their latest product) and the shelves proudly displayed 5 Rs. off if we buy 4 Maggi cups (25/- for one and 4 for 95/-). Manmit, like any other consumer, was tempted to buy 4 Maggi cups although he wanted only 2.
At the time of the billing I had a strong intuition that the 5/- discount wont be reflected in the bill. After a thorough check of the bill my intuition turned out to be true. We went to the Customer Help desk and once the so-called sales manager confirmed with the floor manager for the discount and after a 15minutes wait our precious, hard earned 5/- were returned back.
Here the question is not of those 5 Rs. It is about the fraudulent practices carried by these retail chains like Aditya Birla More, Reliance Fresh etc. These retail chains have studied the psychology of the Indian consumer and have mastered the art of fooling us. Almost each and every shelf/ rack offers some discount. And now imagine the profit margin if 20% of these discounts are not reflected in the billing software. We generally don’t recheck the bill and with the habit of payment by plastic money the probability is even more.
Just now my PM asked me what I am writing about and I told him about the same. He had similar experience in More Retail Store, however in his case he was given a note which stated to deduct that amount the next time he shops. By carrying such practices they fool the already fooled consumer to again shop at their store.
My advice is ALWAYS CHECK the bill to check whether the offers and discounts are ACTUALLY REFLECTED in the bill when shopping at all these retail stores.